Fuel the thrill of motorsport with Toyota Gazoo Racing!
As a (Senior) Specialist in Motorsport Activation, you’ll drive fan engagement, shape unforgettable events, and bring racing passion to life across Europe. Ready to turn strategy into adrenaline?
Join the race—apply now and make your mark!

Toyota is one of the world’s largest automobile manufacturers and a leading global company, founded in 1937. Today, Toyota sells vehicles in 170 countries and employs over 350,000 people worldwide.
At Toyota Motor Europe (TME), with our headquarters based in Brussels, Belgium, around 2,700 colleagues from more than 60 nationalities work together across Europe. We are responsible for the wholesale marketing of Toyota and Lexus vehicles, parts and accessories, and we support Toyota’s European R&D, manufacturing, and engineering operations.
We are on an exciting journey as we continue to evolve into a mobility company. Our goal is to create even more value and happiness for our customers through a wide range of mobility solutions.

Newly created, the Business Reform Gazoo Racing Department is responsible to develop a sustainable motorsport business model, by conducting motorsports activities, fan engagement, marketing, and new business area development. Our ultimate goal is to contribute to “making ever better cars” and to protect the motorsports landscape that is required to do so.

Your responsibilities: 

Mainly working on systematic approach to activate MS area. 

1. Support Manager in assessing & proposing the annual Gazoo Racing/Toyota Racing core event programme and develop Systematic approach to enhance brand engagement.

• Develop annual schedule and coordinate Motorsports activities across Europe. (e.g. Maximizing synergies among TME/TR/TGR-WRT/NMSCs/TMC GRC), fully synchronize communication strategy, message alignment, PR, VIP attendance, Assets, Fan engagement, etc.)
• Coordinate, produce & deliver a selection of Core Events as leading function in terms of overall set-up & operations & PDCA: guest hospitality, static & dynamic fan engagement 

2. Create standardized overview and keep track of European Motorsport activations at local and regional level.

• Operational two-way dialogue with NMSC GR meisters: organize webinars, optimize info & guidance availability on BR GR Sharepoint platform
• Enabling always-on view & reporting on local activation for BR GR, guidance & support to local activation strategic alignment, effectiveness & efficiency 
• Gazoo Racing/Toyota Racing & Competition activation fact finding and Genchi Genbutsu at Events & reporting 

3. Grow the GR & TR fan base.

Develop both dynamic and static fan engagement programme & related on-event TR/GR communication.

• Rollout the fan engagement program activities across BR GR Core Events & additional relevant TME events in sync with the Teams, with efficiency
• Kaizen content & operation with focus on motorsport culture, brand awareness & visibility, cooperation with NMSCs
• KPIs validation & target setting – Transition to systematic processing

4. Plan the reporting to senior management:

• On core events planning incl. assets, on-event configuration, messaging, target setting, costs, revenues & efficiencies o Incorporating other stakeholders’ contributions (e.g. TME PR, PSM) 

• You are fluent in English (TME business language) 
• You have some knowledge/experience of
  • Project and Master-schedule management
  • Communication with external stakeholders (TMC, NMSC, Motorsport teams, agencies, motorsport event organizers/bodies)
  • TBP driven strategy development & reporting towards top management
  • Curiosity/motivation to understand TR/GR Motorsport environment
• You have good skills.
  • Open mindset o Team player o Ready to take ownership of your tasks
  • Flexibility o Communication to build up the consensus and making simple and clear strategic report
  • Strong analytical, planning & organizational skills o Visualization in Powerpoint
  • Driving license required for on-events self-reliance
  • Attention to details

You have a Toyota DNA, this means you:

• Courage: you are ready to let go of the easy path to reach challenging targets
• Collaboration: you are a team player, respectful and inclusive in your style and you take a customer-oriented approach
• Creativity: your passion drives you to explore innovative ideas and challenge the impossible
• Curiosity: you combine imagination and fact-based observation
• Coaching: you share knowledge and feedback with your colleagues and celebrate each other’s succes 

We offer a dynamic multicultural work environment with broad opportunities to learn every day and exciting career pathways that help you explore different disciplines or areas of expertise.

Your benefits:

• Competitive salary package based on your experience, including a bonus plan depending on individual and/or company results;
• Flexible reward plan that will allow you to personalise part of your reward plan and balance it in line with your priorities by opting for extra insurance, more mobility options (bike lease), extra holidays and more;
• Meal and eco vouchers;
• Insurance package (medical, life, disability, pension);
• Extra paid holidays (Toyota days, seniority days…) above the legal holidays. More can be added through our flexible reward package;
• Flexible working hours and hybrid working (homeworking, 20 days from abroad);
• Interesting car lease formulas and discount when buying a Toyota or Lexus;
• Various company discounts – Exceptional terms and prices on products and services from your favourite brands and retailers;
• Company restaurant – Warm dishes, salads and desserts daily, including Japanese and traditional Belgian specialties, as well as a vegan/vegetarian option;
• Sport facilities – Tennis, squash, volleyball, football and softball pitches are available at various Toyota sites;
• Team building activities and other personnel related events;
• Programs to support your physical and social well-being.

At Toyota Motor Europe, we are committed to providing equal employment opportunities for everyone. Our recruitment decisions are based on everyone’s skills, experience, and the requirements of the role.
We welcome people of all backgrounds, including different nationalities, sexual orientations, gender identities or expressions, ages, religions, ethnicities, abilities, and other personal characteristics. We do not tolerate discrimination or harassment. We believe that our individual experiences and diverse perspectives are a key strength, helping us learn from one another and grow together.
Together, we can make a positive impact and go beyond the ordinary.
If you need any adjustments or specific support during the recruitment or interview process, for any reason, we encourage you to let your recruiter know. We are happy to help create a process that works for you.