Toyota Motor Europe

Concept Planning Specialist

Job ID
Business Area
Product management
Brussel (Zaventem)

Company Information

TOYOTA is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in 1937. Toyota now sells vehicles in 170 countries and employs over 350.000 people. Based in Brussels, Belgium, and staffed by 2.700 people and more than 60 nationalities, Toyota Motor Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European R&D, manufacturing, and engineering operations.

We are excited to be transforming into a mobility company focusing on bringing even more happiness to our customers through various mobility solutions.

Your team and your responsibilities

Team description


Concept planning represents the first phase in product planning where the new product idea is defined, agreed and approved. Concept planning team deeply investigate the future trends in the market, the competitors, and the target customer profile to propose a product concept which is then verified via the customer research. If the concept idea is successfully proved, it is handed over to the product planners for more detailed study resulting with the new product appearance on the market in several years.


Your responsibilities

  • Develop a new car concept (target customer, position in the market, body type, business case, USP, etc.) towards the official management approval and handover to the product planning team
  • Research current/future automotive market and competitors’ trends
  • Study and analyse automotive market data (sales figures, prices, product specifications, etc.) as well as customer behaviour
  • Organise customer research (i.e. focus group)
  • Study future model volume potential, price positioning and profit assumptions (business case)
  • Interact with Toyota Motor Corporation in Japan and any relevant Research & Development members, to ensure a timely delivery of project milestones and results
  • Participate in the annual mid-term product planning process

Want to know more about how it is to work at Toyota? Check-out Working at Toyota Motor Europe Or Meet the people working at Toyota Motor Europe

Your Profile

  • You are fluent in English (TME’s business language)
  • You have 5+ years of experience in product planning, marketing, customer research
  • You have an interest in automotive business (latest trends, companies, models, etc.)
  • You are experienced in data crunching, data interpretation and analysis
  • You are creative, a curious person with start-up mindset
  • You have good negotiation skills in a multi-cultural environment
  • You are result-driven and able to break-down complex tasks into manageable portions
  • You have excellent communication, visualisation and presentation skills
  • You are an expert in PowerPoint and Excel

Place of employment


  • Belgium - Brussels (Evere): Toyota Motor Europe, Head Office


We offer


Toyota offers a comprehensive remuneration package, including a bonus scheme and interesting extra-legal benefits.  We provide flexibility to take care of both your career and your personal life by providing hybrid work environment with structural possibility to both work from home & collaborate in the office. You can also take your work abroad for up to 20 days/year. If you want to know more, please check-out our Career and Benefits page.

At Toyota Motor Europe, we are committed to providing equal employment opportunity to all. All our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, age, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary.

If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know.

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